Thursday, July 19, 2007

PFI Presents Phil Vassar Live in Concert!!!

PFI Western Store presents country Star Phil Vassar Live in concert for PFI's 4th "Party in the Parking Lot!" The Concert will be live at PFI on August 24, 2007 with a Special Guest tickets are on sale now at

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PFI Presents Phil Vassar Live in Concert!!!

We just love throwing parties at PFI! Joe Nichols really rocked the last time around and we just couldn’t wait to do it again! PFI's 4th Party in the Parking Lot Concert will feature Phil Vassar and a special guest!

Phil Vassar is best known for high energy shows and his instrument of choice, the piano. He showed great promise in his early career as a songwriter, penning songs for many of country music's big stars. Vassar's career as a musician took off in 2000 with his self titled debut album. Since then he's scored several hits with songs like "Just Another Day in Paradise," "In Real Love," and more recently "This is My Life."

So mark that calendar again! PFI's 4th Party in the Parking Lot is happening Friday, August 24 at 8:00 pm. Tickets go on sale July 18 and you can get them online or in-store!

Go to PFI's Event Tickets section to purchase your Phil Vassar Tickets Today!

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Wednesday, July 18, 2007

PFI Western Dramatically Expands Online Saddle Department

PFI Western Store has dramatically expanded their Western Saddles Department with hundres of new saddles, in every style for eqestrians and horse riders. You can now find dozens of Trail Saddles, Cutting Saddles, Show Saddles, Ranch, Reining and much more at

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PFI Presents the Professional Bull Riding X-Nationals!!!

PFI Western Store presents the 2007 PBR X-Nationals featuring Professional Bull Riding World Champion Adriano Moraes!!!

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PFI Presents the PBR X-Nationals!!! Professional Bull Riding at its Best!!!

Most people would agree the PBR is a definitive event for bull riders and fans of bull riding. That being said, PFI is proud to present the 2007 PBR X-Nationals! That’s right, professional bull riding at its best featuring riders such as Guilherme Marchi, JB Mauney, Matt Bohon, and the PBR 2006 World Champion Adriano Moraes! You won’t want to miss the chance to see why professional bull riding is becoming the fastest growing sport in the world!

Professional Bull Riders, Inc. was founded in 1992 by twenty riders determined to make bull riding a stand-alone sport. Recognition as mainstream athletes was their goal and they each contributed $1,000 to help fund its start. PBR is now known worldwide with over 1,200 riders competing in more than 300 sanctioned competitions in the U.S., Canada, Australia, Brazil, and Mexico. With this and several televised competitions on network television in 2007, PBR has gone above and beyond their initial goal.

PBR is determined to show the world what Professional Bull Riding is all about and PFI is giving you the opportunity! The PBR X-Nationals are August 17-18 at the Ozark Empire Fairgrounds Grandstand in Springfield, Missouri. The action will be non-stop, the competition fierce and you won’t miss a second with the up-close action and instant replays on the Jumbotrons! With a $40,000 purse on the line, you know these cowboys will be riding to win!

Tickets will go on sale Thursday, July 19th at 9am and will be available in-store and online. The first 5,000 PBR tickets buyers will also receive a free ticket to the Phil Vassar concert, part of PFI’s Party in the Parking Lot Concert Series. The Phil Vassar concert will be held at 8 p.m., on Friday, August 24. Between this concert and the PBR, PFI gives you lots of reasons for a summer full of hot events!

To purchase PBR tickets go to our Event Tickets Section!

For updated information on PFI's PBR X-Nationals check out our Event Section!

To purchase official PBR merchandise go to our PBR Gear Section!

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PFI Dramatically Expands Online Saddle Department!!!

As our loyal customers know, PFI never stops growing. We work tirelessly to provide the best customer accessibility to great quality, western-oriented products. That being said, we’re proud to announce the dramatic expansion of our online equestrian saddle department.

With hundreds of new saddles added to our store and website, PFI is striving to become the largest saddle and tack provider on the web. It isn’t just quantity we strive for; PFI understands the importance of quality, as well. That is why we’re the largest Tucker Saddle dealer in the Midwest. As the market leader, Tucker Saddles is constantly researching, developing, and implementing the latest in design and technique to provide you with the best possible saddles available. Tucker’s quality can be attributed to their use of only the finest materials. From the rich, durable leathers to the resilient hardware, Tucker Saddles provide unmatched comfort and durability. When it comes to trees, Tucker craftsmen follow specifications and guidelines to ensure that they are lightweight as possible while still maintaining ample strength.

Our new, broader online selection also includes another industry leader, Circle Y Saddles. Circle Y has been manufacturing saddles since 1960 in Yoakum, Texas. Today, Circle Y continues to strive for quality, as well as innovations, to help better the riding experience. Their Flex-Lite™ is incorporated into many of their saddle designs and is made to provide the best fit for a broad variety of horses. With saddles built for a variety of western disciplines, Circle Y has something t fit any rider.

With quality brands like Tucker and Circle Y, Billy Cook, Ran-Ten, Crates, and Dale Martin combined with the knowledge of PFI’s saddle department, there’s no need to look elsewhere. Cumulatively, PFI’s saddle department has over 60 years of experience in the saddle industry. These experts have all the knowledge and experience to help you find the perfect saddle to suit your individual needs.

Over the next few weeks, PFI will be posting exclusive articles and information on saddle care and maintenance. Any feedback would be greatly appreciated; we would like to know what you as a customer would want from an online saddle retailer. Here at PFI, our main goal is to give you the best shopping experience possible, and we look forward to serving you and your western-wear needs.

Go directly to PFI Western Saddles Department - PFI Western Saddles Department

Go directly to PFI Western Trail Saddles Section - PFI Western Trail Saddles Section

Go directly to PFI Western Barrell Saddles Section - PFI Western Barrell Saddles Section
Go directly to PFI Western Cutter Saddles Section - PFI Western Cutter Saddles Section

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